Neighbourhoods

Main Street

Photo: Ariana Gillrie

This east van neighbourhood has always been cool, but Main Street’s taken its hipness in a more grown-up direction as of late, evolving from ironic vintage-tee shops and lawn-flamingo-covered dives to minimalist-curated general stores and chic cafés emphasizing local ingredients. In a stroll through the area’s two connected neighbourhoods, Mount Pleasant and Riley Park, you can sip a third-wave latte in a converted bodega; shop locally sourced art, ceramics and leather goods; and unwind with some of the best craft beer in the city.


Real Estate: The Centre of the City Has Shifted

Less than two decades ago you could pick up a Mount Pleasant home for $200,000—but now, as the heart of the city continues its march east, there’s an extra zero on that price tag. In the last 10 years alone, the hip ’hood—which once was one of the city’s roughest—has seen a 150-percent increase in the price of a detached home. Why? With Queen E Park, the Hillcrest Centre, farmers’ markets, colourful local shops and restaurants, and a distinct community spirit, the area is drawing people from all across Vancouver. The proposed redevelopment of the Little Mountain site, which will feature more than 1,600 new units, will mark a seismic shift, too. “Main Street used to be the dividing line between east and west. “Now it’s the middle of the city,” says realtor Keith Roy. “People don’t want to be on the west side. They want to be on Main Street.”


Did you know?

Main Street is the epicentre of Vancouver’s recent beer brewing revival, and that echoes a long history. The city’s first brewery (Vancouver Brewery) was built in the area—at East 7th Avenue and Scotia Street—in 1888.


Neighbourhood Stats

Median Age of Residents: 36
Population: 48,195
Average Monthly Rent: $1,051
Avg. Total Household Income: $75,856
Schools: 11
Parks: 17

Long Read: Is Transcendental Meditation All It’s Cracked Up to Be?

Long Read: Is Transcendental Meditation All It’s Cracked Up to Be?

Transcendental Meditation promises life-changing effects for its followers. Or is it just another cultish cash grab?

Photos: Inside A Foodie Queen’s Vegan Dream Home

Photos: Inside A Foodie Queen’s Vegan Dream Home

No animals were harmed in the redesigning of Erin Ireland's East Van townhouse.

Review: Chickpea Goes Big for Food-Truck-to-Restaurant Transformation

Review: Chickpea Goes Big for Food-Truck-to-Restaurant Transformation

"You need to bring a container from home for your leftovers."

Review: Does Vancouver Finally Have the Perfect Neighbourhood Restaurant?

Review: Does Vancouver Finally Have the Perfect Neighbourhood Restaurant?

Main Street's Autostrada is firing on all cylinders.

A Barbershop for Designophiles

A Barbershop for Designophiles

A modernist architect and an old-school barber walk into a hair salon...

Get the Newsletter

Own your city with Vancouver’s thrice-weekly scoop on the latest restaurant news, must-shop hotspots and can’t miss events. Rest assured your email is safe with us.

The Best Thing I Ate All Week: Uni Custard at Burdock and Co.

The Best Thing I Ate All Week: Uni Custard at Burdock and Co.

The Japanese delicacy gets the star treatment with Chef Andrea Carlson's deft touch.

Reason to Love Vancouver #17: City Streets are Looking Much Brighter

Reason to Love Vancouver #17: City Streets are Looking Much Brighter

We're painting the town red (and yellow, and blue, and pink).

6 Cool and Casual Main Street Restaurants to Try Right Now

6 Cool and Casual Main Street Restaurants to Try Right Now

It's hard to go hungry when you're on Main Street.

Shop the Neighbourhood: 6 Must-Visit Boutiques on Main Street

Shop the Neighbourhood: 6 Must-Visit Boutiques on Main Street

From minimalist furniture and boutique clothing to handcrafted homewares, Main Street is a shopper's paradise.

Will Vancouver Ever Reach a Decision About Airbnb?

Will Vancouver Ever Reach a Decision About Airbnb?

In the wake of last week's public hearing about Airbnb's role in our city, two local hosts share why they depend on short-term rentals.

Condo of the Week: A Heavenly Hipster Hideaway in SoMa

Condo of the Week: A Heavenly Hipster Hideaway in SoMa

Perfectly positioned between Mount Pleasant and the burgeoning Fraserhood, this little condo is the perfect Vancouver pied-á-terre or permanent residence.