Beauty Pick: Aveda’s dry hair shampoo is a game-changer

A new natural, non-aerosol shampoo alternative

November 3, 2015

By Amanda Ross

There are certain absolutes and universal truths in life. Things like power corrupts and absolute power corrupts absolutely, happiness can exist only in acceptance, and the more frenetic life’s schedule, the more dramatic the rise in dry shampoo sales.

The universe, in response to this last truth, has offered up infinite oily hair-remedy options, but the problem is not all dry shampoos were created equal. Ever since my sister-in-law confided over 20 years ago that baby powder works like a charm, I’ve been an Italian shower aficionado. Progressing from Johnson & Johnson to practically everything else on the market, I’m a big fan of Bumble & Bumble’s Soft Black Hair Powder and Klorane’s Dry Shampoo with Nettle (all while lamenting the demise of local beauty line Principessa’s dry shampoo for darker shades—otherwise known has one of the greatest beauty inventions of all time). But this week offers a new and exciting discovery.

Aveda’s November 1 launch of its highly anticipated Shampure Dry Shampoo is notable for a few reasons. One, it’s just in time for the holiday party circuit (cue those frenetic schedules) and two, it works brilliantly to revive and refresh your hair for those in-between hair wash days—all without harming the environment (i.e. while I love Bumble & Bumble, I don’t love their aerosol can). Featuring naturally derived powders (including cassava and oat), Shampure’s natural, non-aerosol powder mist absorbs oil, lifts it from the roots and adds texture for volume and excellent styling ease. Plus, it smells lovely and fresh-hair-like with its signature calming scent made with 25 pure flower and plant essences. The stars have aligned: I’ve now got extra time.

Shampure Dry Shampoo, $39, 2oz/60 ml; refills $34.50, 2oz/60 ml

Available at Aveda Salons & Spas and Aveda Experience Center retail stores. Visit for more locations.

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